An Experience to be Savored.
No. 96
No. 96’s mission is to create an exclusive experience for the consumer that is elegant and bold while remaining authentic to the history and mystery of the manhattan cocktail.
Branding
Naming
Logo & Visual Identity
Packaging
Print Collateral
The Story
The Manhattan Club was said to have been where the Manhattan cocktail was originated. It was designed to be the Democratic answer to the Union Club which was organized on September 25, 1865, at Delmonico’s on 14th Street at Fifth Avenue. Its first home was the Benkard House at 96 Fifth Avenue near the corner of 15th Street. The members referred to the club as No. 96 or Old 96.
The Brand
After a thorough exercise in the brand positioning we nailed down their purpose, mission, brand values, ideal customer, and tagline. This set them up for success and consistency as they grow in the LA markets and beyond.
“Emily has been absolutely instrumental in building No. 96 and helped with everything from naming our company, creating our brand identity and designing beautiful labels. She has done an incredible job with the product packaging and overall brand execution for No. 96, making designs that are both unique and gorgeous. Everyone who picks up a bottle of our No. 96 Manhattan immediately comments on the beauty and feel of the labels. The business cards turned out so well that the manufacturer asked to feature them on their social media. We have been extremely happy with everything she has worked on for No. 96 and look forward to continued collaboration as we grow our brand.”
— Landon Tholen, Partner | No.96
Photo & Video Credit: Austen Diamond Photography / Wedding Shots Photo Credit: Coral Compass Photography