Good cocktails shouldn’t be complicated.
Simplicity Cocktails
A cocktail in a can? Yes please. Simplicity Cocktails is the first Utah-owned and operated canned cocktail. Rebecca and Chris came to me to help take Simplicity Cocktails brand and packaging to the next level. They wanted a clean and simple design that had versatility that could easily grow into other products.
Branding
Logo & Visual Identity
Packaging
Print Collateral
Environmental
The Brand
We created a 4-pack for the cans to sit in as well as billboards, bar signs, mascots, retractable banners, Utah transit bus wraps, koozies, shipping boxes, and more. As new flavors and products develop the brand will continue to grow with ease. Simplicity Cocktails exceeded their sales goals in the first round of production and continues to be a popular item on the shelves in the liquor store.
“We love working with Emily! She is a great listener, communicates effectively, and a very talented designer. We've also been able to lean on Emily's print production skills during press checks, her expertise definitely improved the end product. Emily is motivated, organized, and always dependable. She has been a great asset to the team!”
— Rebecca Weed, Executive Director | Simplicity Cocktails
